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Kareem Sakka

In its 4th year, Raseef22 has gone from a blog to a widely read Pan Arab website reaching 100,000 users daily. Facing challenges on all fronts, not least of which is the migration of Arabic readers to foreign media to find leisurely reading and the resulting weak Journalism landscape dominated by state media and political agendas on one side and Matrimonial and Fashion media on the other. Surviving requires constant innovation. Operating in a censored environment without getting a block or endangering the team and the journalists is a challenge, and if that is conquered, the media agencies, who see advocacy and open debate on social issues as undesirable for advertisers is another challenge. So how did we do it?