Media Party 2017

The emergence of AR requires content creators to think about its new interactive dimensions and possibilities. Now, thanks to the tools provided by Apple iOS 11 and AR.JS, this new language is coming to the web, and it’s time to take a deep breath and go further into the realm of immersive storytelling. During this session you’ll learn how to prototype your own interactive AR experience using both the web tools you already know and the latest innovations from the industry. What are the new challenges posed by web AR technologies and which tools can we use to tackle them? Why is creating augmented experiences different from producing other web content? How can we create functional interactions to make augmentation relevant?